Cookie Policy

Effective Date: April 5, 2025

Política de Cookies — Política de Cookies

Vida Digital Solutions LLC ("Company," "we," "us," or "our") uses cookies and similar tracking technologies on our websites: vidadigitalsolutions.com and quasarcrm.com.

This policy explains what cookies are, which ones we use, and how you can control them. It complements our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to remember your preferences, analyze usage patterns, and deliver relevant content.

Similar technologies we use:

Local storage — browser-based data storage for remembering your preferences
Session storage — temporary storage cleared when you close your browser
Pixels / tracking scripts — code embedded by third parties (e.g., Meta Pixel, Google Tag)

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are strictly necessary for the website to function. They cannot be disabled.

`vds_cookie_consent` — Stores your cookie consent preferences (1 year)
`vds_lang` — Remembers your language selection EN/PT/ES (1 year)
`__cf_bm` — Cloudflare bot protection (30 minutes)
`cf_clearance` — Cloudflare security challenge (1 year)

2.2 Analytics Cookies

These cookies help us understand how visitors interact with our website. They collect anonymous, aggregated data.

`_ga` — Google Analytics, distinguish users (2 years)
`_ga_*` — Google Analytics, session tracking (2 years)
`_gid` — Google Analytics, distinguish users 24h (24 hours)
`_gat` — Google Analytics, throttle request rate (1 minute)

We use Google Analytics with IP anonymization enabled. Data is processed in accordance with Google's Privacy Policy.

2.3 Marketing & Advertising Cookies

These cookies are used to track the effectiveness of our marketing campaigns and display relevant ads.

`_fbp` — Meta (Facebook/Instagram), ad targeting and conversion tracking (3 months)
`_fbc` — Meta, click ID for ad attribution (2 years)
`ttclid` — TikTok, ad attribution (30 days)
`li_sugr` — LinkedIn, ad targeting (3 months)

2.4 Functional Cookies

These cookies enable enhanced functionality and personalization.

`vds_theme` — Stores your dark/light mode preference (1 year)
`intercom-*` — Live chat functionality if active (Session)

3. Third-Party Cookies

Some cookies are set by third-party services we use:

Cloudflare — Security, CDN performance, and DDoS protection
Google — Analytics (Google Analytics 4) and Google Tag Manager
Meta — Advertising attribution via Meta Pixel
Stripe — Fraud prevention on payment pages
Calendly — Scheduling widget (if embedded)

These third parties have their own privacy and cookie policies, which we encourage you to review.

4. Your Cookie Choices

4.1 Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner. You can:

Accept all cookies — enables all categories
Reject non-essential cookies — only essential cookies are used
Manage preferences — choose which categories to enable

Your choice is saved in the `vds_cookie_consent` cookie for 1 year. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer.

4.2 Browser Settings

You can control cookies through your browser settings:

Chrome: Settings → Privacy and Security → Cookies
Firefox: Preferences → Privacy & Security → Cookies
Safari: Preferences → Privacy → Cookies
Edge: Settings → Privacy → Cookies

Note: Disabling essential cookies may affect website functionality.

4.3 Opt-Out Links

Google Analytics: tools.google.com/dlpage/gaoptout
Google Ads: adssettings.google.com
Meta Ads: facebook.com/adpreferences
LinkedIn Ads: linkedin.com/psettings/guest-controls
Your Online Choices (EU): youronlinechoices.eu

5. Cookie Retention Periods

Essential: Session to 1 year
Analytics: 24 hours to 2 years
Marketing: 30 days to 2 years
Functional: Session to 1 year

6. Legal Basis for Using Cookies (GDPR)

For users in the EU/EEA:

Essential: Legitimate interests (necessary for service delivery)
Analytics: Consent
Marketing: Consent
Functional: Consent

For Brazilian users, non-essential cookies are used based on your consent under Article 7 of the LGPD.

7. Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. Our website currently does not respond to DNT signals, as there is no industry-wide standard for this feature. We rely on the consent preferences you set through our cookie banner.

8. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, regulations, or our practices. We will post updates on this page with a new effective date.

9. Contact Us

For questions about our cookie practices:

Vida Digital Solutions LLC

Email: privacy@vidadigitalsolutions.com

Website: vidadigitalsolutions.com